Builder Used To Be
A job title.
Now It's A Decision.
CMO at Microsoft Advertising. Mother of two. Build things on the side that probably shouldn't fit in a calendar but do.
Ambition and motherhood don't compete. They compound. Systems turn chaos into clarity. A great life is designed, not stumbled into.
Engineer. Operator.
Builder.
One word has been on my resume in some form for my entire career: Builder. Because that's how I see the world.
Started as an engineer. Got trained to see systems everywhere, break complexity down, and build things that actually work. That instinct never left. It just kept finding bigger problems.
Two decades in: global marketing orgs of hundreds. Products adopted by millions. AI transformations that rewired how entire companies operate. Current title: CMO at Microsoft Advertising.
Also a certified executive coach. Board member. Advisor to founders. Mother of two. Not sequentially — simultaneously. Same systems thinking that builds companies builds a life.
builds a great life.
10X
Hudson Institute
University of Michigan
You can't delegate it downwards. You need to get your hands dirty. Use the tools daily. Change your own workflows. Break and rebuild your own systems.
The leaders who will matter in 3 years are the ones building right now.
The biggest mistake I see leaders make: treating AI as a "nice to have" instead of a fundamental shift in how work gets done. Your team is watching what you do, not what you say.
What I Actually do.
Lead
CMO at Microsoft Advertising. Running a global marketing org. Turning a service function into a measurable growth engine.
Speak
Keynotes on systems for ambition, AI transformation, capability stacking, and why everyone should be a builder now.
Coach
Certified executive coach. Work with ambitious women building personal operating systems for meaningful work without losing the plot.
Build
Advise founders on GTM, team, and culture. Board member at the Ad Council. Advisor to 10X. Side builds that shouldn't fit in a calendar but do.
